together.
PEAK MIND DESIGNS is a branding and design studio for brands that move – from outdoor to wellbeing, from strategy to all experiential touchpoints.
Ready to move? Scroll on ->
together.
PEAK MIND DESIGNS is a branding and design studio for brands that move – from outdoor to wellbeing, from strategy to all experiential touchpoints.
Ready to move? Scroll on ->
together.
PEAK MIND DESIGNS is a branding and design studio for brands that move – from outdoor to wellbeing, from strategy to all experiential touchpoints.
Ready to move? Scroll on ->
Let’s create
movement
brands
experiences
stories
movement
Let's create things
Play reel
pmd
pmd
Play reel
pmd
brand
experiences
Brand Identity
PULLUNDR
Branding
From a piece of clothing to an independent brand
PULLUNDR is proof that a single product can be enough to build a strong brand – if attitude, craftsmanship, and personality are right. The goal was to make the pullunder more than just a piece of clothing: a brand with character, history, and future.
Redesign
GGUT Großglockner Ultra Trail
GGUT - Redesign
Redesign of one of the most iconic trail running events in the Alpine region
“Good design is never just decoration. It helps people understand brands, connect with them, and trust them.
We ensure that every detail has meaning and every story creates movement.”
“Good design is never just decoration. It helps people understand brands, connect with them, and trust them.
We ensure that every detail has meaning and every story creates movement.”
“Good design is never just decoration. It helps people understand brands, connect with them, and trust them.
We ensure that every detail has meaning and every story creates movement.”
— Tania Hernández, brand designer and founder of PEAK MIND DESIGNS
— Tania Hernández, brand designer and founder of PEAK MIND DESIGNS
— Tania Hernández, brand designer and founder of PEAK MIND DESIGNS
We are PEAK MIND DESIGNS, a brand studio from Munich. We help brands from sports, outdoor, lifestyle, wellbeing, and innovation sharpen their identity, tell their story, and develop designs that truly reach people –> on every channel and in every moment.
We are PEAK MIND DESIGNS, a brand studio from Munich. We help brands from sports, outdoor, lifestyle, wellbeing, and innovation sharpen their identity, tell their story, and develop designs that truly reach people –> on every channel and in every moment.
We are PEAK MIND DESIGNS, a brand studio from Munich. We help brands from sports, outdoor, lifestyle, wellbeing, and innovation sharpen their identity, tell their story, and develop designs that truly reach people –> on every channel and in every moment.
we make your brand a movement
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These three principles are our guiding principles.
we make your brand a movement
/01
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These three principles are our guiding principles.
we make your brand a movement
/01
/02
/03
These three principles are our guiding principles.
we make your brand a movement
/01
/02
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These three principles are our guiding principles.
we make your brand a movement
/01
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These three principles are our guiding principles.
A few numbers we are proud of –not to brag, but because they reflect genuine collaboration and tangible results.
A few numbers we are proud of –not to brag, but because they reflect genuine collaboration and tangible results.
A few numbers we are proud of –not to brag, but because they reflect genuine collaboration and tangible results.
1+
1+
1+
1+
1+
1+
years of experience
years of experience
years of experience
Brands help to sharpen their vision and shape their industry.
Brands help to sharpen their vision and shape their industry.
Brands help to sharpen their vision and shape their industry.
0+
0+
0+
0+
0+
0+
Projects & Stories
Projects & Stories
Projects & Stories
launched & loved
launched & loved
launched & loved
0%
0%
0%
0%
0%
0%
Repeat customer rate
Repeat customer rate
Repeat customer rate
yes, really!
yes, really!
yes, really!
our
offer
From insight to impact. We help people communicate clearly, build trust, and grow visibly.
From insight to impact. We help people communicate clearly, build trust, and grow visibly.
From insight to impact. We help people communicate clearly, build trust, and grow visibly.
Brand strategy & identity
Brand strategy & identity
Brand strategy & identity
Create clarity and strengthen brands
Together with our clients, we develop brands that are more than just a logo – they tell stories that can be felt. In compact workshops, we sharpen positioning, tonality, and visual identity.
This creates a foundation that supports – from packaging to the trail.
Create clarity and strengthen brands
Together with our clients, we develop brands that are more than just a logo – they tell stories that can be felt. In compact workshops, we sharpen positioning, tonality, and visual identity.
This creates a foundation that supports – from packaging to the trail.
Create clarity and strengthen brands
Together with our clients, we develop brands that are more than just a logo – they tell stories that can be felt. In compact workshops, we sharpen positioning, tonality, and visual identity.
This creates a foundation that supports – from packaging to the trail.
Design and visual communication
Design and visual communication
Design and visual communication
Making ideas visible, shaping experiences.
We develop visual systems that inform, inspire, and connect. Whether branding, editorial design, or digital applications. Our design gets to the point of brands and creates recognition in every terrain – online and offline.
Making ideas visible, shaping experiences.
We develop visual systems that inform, inspire, and connect. Whether branding, editorial design, or digital applications. Our design gets to the point of brands and creates recognition in every terrain – online and offline.
Making ideas visible, shaping experiences.
We develop visual systems that inform, inspire, and connect. Whether branding, editorial design, or digital applications. Our design gets to the point of brands and creates recognition in every terrain – online and offline.
Collaboration at eye level
Collaboration at eye level
Collaboration at eye level
Creative support that grows with you.
We accompany brands in the long term – flexibly, structured, and with joy
in design. Through regular cooperation, strong brand experiences emerge, which continuously evolve. With foresight,
speed, and true partnership, to keep movement visible.
Creative support that grows with you.
We accompany brands in the long term – flexibly, structured, and with joy
in design. Through regular cooperation, strong brand experiences emerge, which continuously evolve. With foresight,
speed, and true partnership, to keep movement visible.
Creative support that grows with you.
We accompany brands in the long term – flexibly, structured, and with joy
in design. Through regular cooperation, strong brand experiences emerge, which continuously evolve. With foresight,
speed, and true partnership, to keep movement visible.
We design brands that people feel and systems that support your growth. A branding package is not just design. It is the foundation for your communication, your visibility, and your revenue.
We design brands that people feel and systems that support your growth. A branding package is not just design. It is the foundation for your communication, your visibility, and your revenue.
We design brands that people feel and systems that support your growth. A branding package is not just design. It is the foundation for your communication, your visibility, and your revenue.
Not sure,
where to start?
Let's figure it out together.
Not sure,
where to start?
Let's figure it out together.
Not sure,
where to start?
Let's figure it out together.
Basecamp
Brand Foundation
For brands that want to start clearly, with an identity that works immediately.
Basecamp
Brand Foundation
For brands that want to start clearly, with an identity that works immediately.
Basecamp
Brand Foundation
For brands that want to start clearly, with an identity that works immediately.
Crystal clear visual foundation that strengthens every touchpoint
a design system (logo, typography, colors..., that is immediately applicable
First mockups / social assets, so you can get started right away.
Compact brand book as a clear guide for you and your team
Crystal clear visual foundation that strengthens every touchpoint
a design system (logo, typography, colors..., that is immediately applicable
First mockups / social assets, so you can get started right away.
Compact brand book as a clear guide for you and your team
Crystal clear visual foundation that strengthens every touchpoint
a design system (logo, typography, colors..., that is immediately applicable
First mockups / social assets, so you can get started right away.
Compact brand book as a clear guide for you and your team
perfect for: brands that want to start quickly and clearly.
perfect for: brands that want to start quickly and clearly.
perfect for: brands that want to start quickly and clearly.
Elevation
Strategy & Identity
For growing brands that need clarity, structure, and a strong story.
Elevation
Strategy & Identity
For growing brands that need clarity, structure, and a strong story.
Elevation
Strategy & Identity
For growing brands that need clarity, structure, and a strong story.
360° brand strategy + positioning
A system that differentiates and makes the brand recognizable.
Clear story + messaging
Social Kit + Print Assets that work immediately
Brandbook
360° brand strategy + positioning
A system that differentiates and makes the brand recognizable.
Clear story + messaging
Social Kit + Print Assets that work immediately
Brandbook
360° brand strategy + positioning
A system that differentiates and makes the brand recognizable.
Clear story + messaging
Social Kit + Print Assets that work immediately
Brandbook
perfect for: brands in growth that need structure + clarity.
perfect for: brands in growth that need structure + clarity.
perfect for: brands in growth that need structure + clarity.
Summit
Full-Scale Rebranding
For companies that are writing their next chapter and need a strong, future-proof brand for it.
Summit
Full-Scale Rebranding
For companies that are writing their next chapter and need a strong, future-proof brand for it.
Summit
Full-Scale Rebranding
For companies that are writing their next chapter and need a strong, future-proof brand for it.
complete rebranding
Brand analysis, positioning & strategy
Naming + Messaging System (Optional)
Complete Brand Design System
Social Media Kit + Animations
Digital Assets + Print Materials
Web design starter concept
Detailed Brand Book
complete rebranding
Brand analysis, positioning & strategy
Naming + Messaging System (Optional)
Complete Brand Design System
Social Media Kit + Animations
Digital Assets + Print Materials
Web design starter concept
Detailed Brand Book
complete rebranding
Brand analysis, positioning & strategy
Naming + Messaging System (Optional)
Complete Brand Design System
Social Media Kit + Animations
Digital Assets + Print Materials
Web design starter concept
Detailed Brand Book
perfect for: brands THAT WANT TO LEAD THEIR CATEGORY.
perfect for: brands THAT WANT TO LEAD THEIR CATEGORY.
perfect for: brands THAT WANT TO LEAD THEIR CATEGORY.
Flow Partner
Ongoing Design Support
For brands that consistently grow and need a reliable, creative partner by their side.
Flow Partner
Ongoing Design Support
For brands that consistently grow and need a reliable, creative partner by their side.
Flow Partner
Ongoing Design Support
For brands that consistently grow and need a reliable, creative partner by their side.
Direct creative implementation without waiting times
Monthly content and design production
Implementation of new ideas without additional offers
Consistent branding across all touchpoints
Consistency + growth throughout the year
Direct creative implementation without waiting times
Monthly content and design production
Implementation of new ideas without additional offers
Consistent branding across all touchpoints
Consistency + growth throughout the year
Direct creative implementation without waiting times
Monthly content and design production
Implementation of new ideas without additional offers
Consistent branding across all touchpoints
Consistency + growth throughout the year
is purchased by brands that:
Grow, release monthly, need regular designs, or have no internal design department
is purchased by brands that:
Grow, release monthly, need regular designs, or have no internal design department
is purchased by brands that:
Grow, release monthly, need regular designs, or have no internal design department
03.11.2025
The outdoor industry doesn’t need more ads. It needs trust! 🤝🏽🌿
The SALTY Journal #4 is officially in print – and this time it’s going to be big. Soon the magazine will go international.
19. Sept. 2025
Many believe that design starts with colors, fonts, and logos.
“Design is not just what it looks like and feels like. Design is how it works.”
— Steve Jobs
Many believe that design begins with colors, fonts, and logos.
But design begins much earlier.
It begins with clarity. With strategy.
With the question: What do we actually stand for
And where should the journey go
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Unser Newsletter ist gerade in Arbeit. Bald kannst du dich hier anmelden.
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Appreciation from customers. Real words from people with whom we have sharpened brands, made ideas visible, and brought projects to life.
Have you worked with us before?
Share your feedback – we look forward to hearing from you.
“With PMD, I learned what it truly means and started a process with foresight that has since promoted my own personal and entrepreneurial development. Inspired. Visually designed. Strategically positioned. Sustainably grants identity.”
— Juli Brüning
"PMD immediately understood what we needed – and implemented it accurately. The result: a perfect branding for \"Dr. Lara\"
— Dr. med. Lara Maier, (Dr. Lara, Health-Brand)
“PMD has strategically sharpened our brand and visually brought it to the point. The result: SALTY is now clearly positioned and unmistakably visible.”
— Stefan Ehrmeier, SALTY Trailrunning, Trailrunning-Brand
“Very professional, dedicated, quick, and customer-oriented! It has its price, but it's worth it! We are very satisfied!”
— Darinka Radenkovic, PULLUNDR, Mode Label
Appreciation from customers. Real words from people with whom we have sharpened brands, made ideas visible, and brought projects to life.
Have you worked with us before?
Share your feedback – we look forward to hearing from you.
— Juli Brüning
“With PMD, I learned what it truly means and started a process with foresight that has since promoted my own personal and entrepreneurial development. Inspired. Visually designed. Strategically positioned. Sustainably grants identity.”
— Dr. med. Lara Maier, (Dr. Lara, Health-Brand)
"PMD immediately understood what we needed – and implemented it accurately. The result: a perfect branding for \"Dr. Lara\"
— Stefan Ehrmeier, SALTY Trailrunning, Trailrunning-Brand
“PMD has strategically sharpened our brand and visually brought it to the point. The result: SALTY is now clearly positioned and unmistakably visible.”
— Darinka Radenkovic, PULLUNDR, Mode Label
“Very professional, dedicated, quick, and customer-oriented! It has its price, but it's worth it! We are very satisfied!”
Appreciation from customers. Real words from people with whom we have sharpened brands, made ideas visible, and brought projects to life.
Have you worked with us before?
Share your feedback – we look forward to hearing from you.
— Juli Brüning
“With PMD, I learned what it truly means and started a process with foresight that has since promoted my own personal and entrepreneurial development. Inspired. Visually designed. Strategically positioned. Sustainably grants identity.”
— Dr. med. Lara Maier, (Dr. Lara, Health-Brand)
"PMD immediately understood what we needed – and implemented it accurately. The result: a perfect branding for \"Dr. Lara\"
— Stefan Ehrmeier, SALTY Trailrunning, Trailrunning-Brand
“PMD has strategically sharpened our brand and visually brought it to the point. The result: SALTY is now clearly positioned and unmistakably visible.”
— Darinka Radenkovic, PULLUNDR, Mode Label
“Very professional, dedicated, quick, and customer-oriented! It has its price, but it's worth it! We are very satisfied!”
FAQ
Do you have questions? We make it easy for you.
Here you will find everything you should know before starting – and if something is missing, just ask.
/ 01
What kind of projects do you take on?
We work with companies that want to design consciously – from start-ups to established brands. Our projects range from brand development and rebranding to design systems and editorial and campaign design.
/ 01
What kind of projects do you take on?
We work with companies that want to design consciously – from start-ups to established brands. Our projects range from brand development and rebranding to design systems and editorial and campaign design.
/ 02
How do you usually start a project?
As a rule, we start with a joint kick-off or a brand workshop. This creates clarity about the goal, direction, and vision. Based on this, we develop a suitable offer and a clear roadmap.
/ 02
How do you usually start a project?
/ 03
Can you also be booked for a single project?
Yes, if the project fits us, we also take on individual design assignments. Many of our clients start with a project and then decide on long-term collaboration.
/ 03
Can you also be booked for a single project?
/ 04
How long does a typical project take?
It depends on the scope. Small design packages take about two to four weeks. For more extensive brand developments or rebrandings, we usually plan between six and twelve weeks. We work in a structured and efficient manner – without compromising on quality.
/ 04
How long does a typical project take?
/ 05
What if I don't know exactly what I need yet?
No problem – that's what we're here for. In an initial conversation or workshop, we will find out together what is truly needed, where the potential lies, and how we can specifically support you.
/ 05
What if I don't know exactly what I need yet?
FAQ
Do you have questions? We make it easy for you.
Here you will find everything you should know before starting – and if something is missing, just ask.
/ 01
What kind of projects do you take on?
We work with companies that want to design consciously – from start-ups to established brands. Our projects range from brand development and rebranding to design systems and editorial and campaign design.
/ 01
What kind of projects do you take on?
We work with companies that want to design consciously – from start-ups to established brands. Our projects range from brand development and rebranding to design systems and editorial and campaign design.
/ 02
How do you usually start a project?
As a rule, we start with a joint kick-off or a brand workshop. This creates clarity about the goal, direction, and vision. Based on this, we develop a suitable offer and a clear roadmap.
/ 02
How do you usually start a project?
/ 03
Can you also be booked for a single project?
Yes, if the project fits us, we also take on individual design assignments. Many of our clients start with a project and then decide on long-term collaboration.
/ 03
Can you also be booked for a single project?
/ 04
How long does a typical project take?
It depends on the scope. Small design packages take about two to four weeks. For more extensive brand developments or rebrandings, we usually plan between six and twelve weeks. We work in a structured and efficient manner – without compromising on quality.
/ 04
How long does a typical project take?
/ 05
What if I don't know exactly what I need yet?
No problem – that's what we're here for. In an initial conversation or workshop, we will find out together what is truly needed, where the potential lies, and how we can specifically support you.
/ 05
What if I don't know exactly what I need yet?
FAQ
Do you have questions? We make it easy for you.
Here you will find everything you should know before starting – and if something is missing, just ask.
/ 01
What kind of projects do you take on?
We work with companies that want to design consciously – from start-ups to established brands. Our projects range from brand development and rebranding to design systems and editorial and campaign design.
/ 01
What kind of projects do you take on?
We work with companies that want to design consciously – from start-ups to established brands. Our projects range from brand development and rebranding to design systems and editorial and campaign design.
/ 02
How do you usually start a project?
As a rule, we start with a joint kick-off or a brand workshop. This creates clarity about the goal, direction, and vision. Based on this, we develop a suitable offer and a clear roadmap.
/ 02
How do you usually start a project?
/ 03
Can you also be booked for a single project?
Yes, if the project fits us, we also take on individual design assignments. Many of our clients start with a project and then decide on long-term collaboration.
/ 03
Can you also be booked for a single project?
/ 04
How long does a typical project take?
It depends on the scope. Small design packages take about two to four weeks. For more extensive brand developments or rebrandings, we usually plan between six and twelve weeks. We work in a structured and efficient manner – without compromising on quality.
/ 04
How long does a typical project take?
/ 05
What if I don't know exactly what I need yet?
No problem – that's what we're here for. In an initial conversation or workshop, we will find out together what is truly needed, where the potential lies, and how we can specifically support you.
/ 05
What if I don't know exactly what I need yet?