The outdoor industry doesn’t need more ads. It needs trust! 🤝🏽🌿
The outdoor industry doesn’t need more ads. It needs trust! 🤝🏽🌿
The outdoor industry doesn’t need more ads. It needs trust! 🤝🏽🌿
The SALTY Journal #4 is officially in print – and this time it’s going to be big. Soon the magazine will go international.
The SALTY Journal #4 is officially in print – and this time it’s going to be big. Soon the magazine will go international.
The SALTY Journal #4 is officially in print – and this time it’s going to be big. Soon the magazine will go international.
Tania Hernández
/
03.11.2025
Tania Hernández
/
03.11.2025
Tania Hernández
/
03.11.2025
Why does this make us so proud? Because SALTY Trailrunning has created something that has become rare today: authenticity.
The journal is not a catalog. Not a gear guide.
💪🏽 Every product that appears here has been tested in the field, worn, dirtied, and loved.
The texts are honest, the images raw, the attitude clear: Real stories from real runners.
Our readers do not see advertisements.
They see themselves.
Why does this make us so proud? Because SALTY Trailrunning has created something that has become rare today: authenticity.
The journal is not a catalog. Not a gear guide.
💪🏽 Every product that appears here has been tested in the field, worn, dirtied, and loved.
The texts are honest, the images raw, the attitude clear: Real stories from real runners.
Our readers do not see advertisements.
They see themselves.
Why does this make us so proud? Because SALTY Trailrunning has created something that has become rare today: authenticity.
The journal is not a catalog. Not a gear guide.
💪🏽 Every product that appears here has been tested in the field, worn, dirtied, and loved.
The texts are honest, the images raw, the attitude clear: Real stories from real runners.
Our readers do not see advertisements.
They see themselves.
And that’s exactly why it works. The SALTY Journal is more than a magazine – it is the new anchor of a culture that defines itself not by logos, but by passion.
⛰️ Independent. Unconventional. Real.
And that’s exactly why it works. The SALTY Journal is more than a magazine – it is the new anchor of a culture that defines itself not by logos, but by passion.
⛰️ Independent. Unconventional. Real.
And that’s exactly why it works. The SALTY Journal is more than a magazine – it is the new anchor of a culture that defines itself not by logos, but by passion.
⛰️ Independent. Unconventional. Real.
We do not sell advertising space. We sell Story Equity, real brand loyalty through trust, authenticity, and values that cannot be bought.
We do not sell advertising space. We sell Story Equity, real brand loyalty through trust, authenticity, and values that cannot be bought.
We do not sell advertising space. We sell Story Equity, real brand loyalty through trust, authenticity, and values that cannot be bought.
🦉 Soon we will reveal the cover of the new issue.
Until then, here’s a little insight into the last three journals – and what happens when design, brand, and community come together.
🦉 Soon we will reveal the cover of the new issue.
Until then, here’s a little insight into the last three journals – and what happens when design, brand, and community come together.
🦉 Soon we will reveal the cover of the new issue.
Until then, here’s a little insight into the last three journals – and what happens when design, brand, and community come together.
19. Sept. 2025
Many believe that design starts with colors, fonts, and logos.
“Design is not just what it looks like and feels like. Design is how it works.”
— Steve Jobs
Many believe that design begins with colors, fonts, and logos.
But design begins much earlier.
It begins with clarity. With strategy.
With the question: What do we actually stand for
And where should the journey go