SALTY Trailrunning
SALTY Trailrunning
SALTY Trailrunning
Year
2025
Year
2025
Year
2025
Type
Branding | Editorial Design | Social Media
Type
Branding | Editorial Design | Social Media
Type
Branding | Editorial Design | Social Media
Timeframe
2024 - bis heute
Timeframe
2024 - bis heute
Timeframe
2024 - bis heute
Overview
Overview
Overview
SALTY Trailrunning is a young trail running community that embodies the spirit of adventure, connection to nature, and the joy of being outdoors.
The goal was to give this attitude a distinct visual identity. Modern, approachable, and inspiring.
SALTY Trailrunning is a young trail running community that embodies the spirit of adventure, connection to nature, and the joy of being outdoors.
The goal was to give this attitude a distinct visual identity. Modern, approachable, and inspiring.
SALTY Trailrunning is a young trail running community that embodies the spirit of adventure, connection to nature, and the joy of being outdoors.
The goal was to give this attitude a distinct visual identity. Modern, approachable, and inspiring.
/01
/01
/01
Challenge
Challenge
Challenge
The brand was at the beginning and needed a design system that conveyed both the community character and the sporty-natural lifestyle without falling into outdoor clichés. At the same time, digital and analog applications should function harmoniously together.
The brand was at the beginning and needed a design system that conveyed both the community character and the sporty-natural lifestyle without falling into outdoor clichés. At the same time, digital and analog applications should function harmoniously together.
The brand was at the beginning and needed a design system that conveyed both the community character and the sporty-natural lifestyle without falling into outdoor clichés. At the same time, digital and analog applications should function harmoniously together.
/02
/02
/02
Approach
Approach
Approach
We developed a clear visual language with high recognizability, flexible enough to be used across social media, event communication, and printed products.
At the center: the design of high-quality trail running journals that act as a physical link between the brand and the community. This is complemented by social media templates, typography and color concepts, as well as imagery that connects emotion and movement.
We developed a clear visual language with high recognizability, flexible enough to be used across social media, event communication, and printed products.
At the center: the design of high-quality trail running journals that act as a physical link between the brand and the community. This is complemented by social media templates, typography and color concepts, as well as imagery that connects emotion and movement.
We developed a clear visual language with high recognizability, flexible enough to be used across social media, event communication, and printed products.
At the center: the design of high-quality trail running journals that act as a physical link between the brand and the community. This is complemented by social media templates, typography and color concepts, as well as imagery that connects emotion and movement.
/03
/03
/03
Results
Results
Results
An authentic and powerful brand presence that strengthens the community not only visually but also emotionally. The connection of print and digital creates a consistent brand experience – Salty Trailrunning positions itself as an independent voice in the scene and as a brand with character.
An authentic and powerful brand presence that strengthens the community not only visually but also emotionally. The connection of print and digital creates a consistent brand experience – Salty Trailrunning positions itself as an independent voice in the scene and as a brand with character.
An authentic and powerful brand presence that strengthens the community not only visually but also emotionally. The connection of print and digital creates a consistent brand experience – Salty Trailrunning positions itself as an independent voice in the scene and as a brand with character.
/04
/04
/04
SALTY Trailrunning is more than just a brand – it is a movement, an attitude, a way of life. Together, we not only create visual content but also support the brand in the long term on its journey – as a creative partner in growth, close to the community and with a view of the bigger picture.
SALTY Trailrunning is more than just a brand – it is a movement, an attitude, a way of life. Together, we not only create visual content but also support the brand in the long term on its journey – as a creative partner in growth, close to the community and with a view of the bigger picture.
SALTY Trailrunning is more than just a brand – it is a movement, an attitude, a way of life. Together, we not only create visual content but also support the brand in the long term on its journey – as a creative partner in growth, close to the community and with a view of the bigger picture.
Journal Creative Direction
Stefan Götschl
Art Direction & Visual Design
Tania Hernández
Journal Creative Direction
Stefan Götschl
Art Direction & Visual Design
Tania Hernández
Journal Creative Direction
Stefan Götschl
Art Direction & Visual Design
Tania Hernández
Visual Identity
Dr.Lara
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She is a doctor, Ayurveda expert, and visionary for a new kind of health. She combines medical know-how with Ayurvedic depth 👉🏽 for people who want to live holistically and take precautions.
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