Dr.Lara
Dr.Lara
Dr.Lara
Year
2025
Year
2025
Year
2025
Type
Visual Identity
Type
Visual Identity
Type
Visual Identity
Timeframe
8 weeks
Timeframe
8 weeks
Timeframe
8 weeks
Overview
Overview
Overview
The aim was to develop a modern, trustworthy brand identity that combines medical competence with personal closeness. Digital, clear, stylish, and free of clichés.
The aim was to develop a modern, trustworthy brand identity that combines medical competence with personal closeness. Digital, clear, stylish, and free of clichés.
The aim was to develop a modern, trustworthy brand identity that combines medical competence with personal closeness. Digital, clear, stylish, and free of clichés.
/01
/01
/01
Challenge
Challenge
Challenge
The content is complex, scientifically based, and at the same time very personal. The challenge was to create a visual language that builds trust, informs, and simultaneously shows Lara's individuality as a person and a doctor, both online and in print and social media.
The content is complex, scientifically based, and at the same time very personal. The challenge was to create a visual language that builds trust, informs, and simultaneously shows Lara's individuality as a person and a doctor, both online and in print and social media.
The content is complex, scientifically based, and at the same time very personal. The challenge was to create a visual language that builds trust, informs, and simultaneously shows Lara's individuality as a person and a doctor, both online and in print and social media.
/02
/02
/02
Approach
Approach
Approach
We developed an elegant, reduced design system focusing on typography, color psychology, and gentle imagery. The branding creates a balance between expertise and empathy.
Additionally, ready-to-use assets were created for social media, presentations, and practice documents.
We developed an elegant, reduced design system focusing on typography, color psychology, and gentle imagery. The branding creates a balance between expertise and empathy.
Additionally, ready-to-use assets were created for social media, presentations, and practice documents.
We developed an elegant, reduced design system focusing on typography, color psychology, and gentle imagery. The branding creates a balance between expertise and empathy.
Additionally, ready-to-use assets were created for social media, presentations, and practice documents.
/03
/03
/03
Results
Results
Results
A contemporary brand presence that makes Lara visible as an expert. Trustworthy, aesthetic, and approachable. The new brand world strengthens her positioning in the area of Female Health & Longevity and creates a consistent foundation for further publications, presentations, and community offerings.
A contemporary brand presence that makes Lara visible as an expert. Trustworthy, aesthetic, and approachable. The new brand world strengthens her positioning in the area of Female Health & Longevity and creates a consistent foundation for further publications, presentations, and community offerings.
A contemporary brand presence that makes Lara visible as an expert. Trustworthy, aesthetic, and approachable. The new brand world strengthens her positioning in the area of Female Health & Longevity and creates a consistent foundation for further publications, presentations, and community offerings.
/04
/04
/04
This brand is not only about the content but also about the attitude behind it: clarity, care, and knowledge at eye level. In the retainer, we support Lara in the long-term development of her brand, step by step, but with a clear direction.
This brand is not only about the content but also about the attitude behind it: clarity, care, and knowledge at eye level. In the retainer, we support Lara in the long-term development of her brand, step by step, but with a clear direction.
This brand is not only about the content but also about the attitude behind it: clarity, care, and knowledge at eye level. In the retainer, we support Lara in the long-term development of her brand, step by step, but with a clear direction.
Creative Direction
Tania Hernández
Visual Design
Tania Hernández & Melissa Klein
Creative Direction
Tania Hernández
Visual Design
Tania Hernández & Melissa Klein
Creative Direction
Tania Hernández
Visual Design
Tania Hernández & Melissa Klein
Branding | Designsystem | Digital Assets
alkaia systems
Tech & Coaching AI
Alkaia Systems helps coaches consistently attract Soul Clients – with an AI system that automatically creates content from real coaching recordings that sounds like them. The goal: a clear brand identity that combines technology, intuition, and effectiveness.
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