alkaia systems
alkaia systems
alkaia systems
Year
2025
Year
2025
Year
2025
Type
Branding | Designsystem | Digital Assets
Type
Branding | Designsystem | Digital Assets
Type
Branding | Designsystem | Digital Assets
Timeframe
4 weeks
Timeframe
4 weeks
Timeframe
4 weeks
Overview
Overview
Overview
Alkaia Systems helps coaches consistently attract soul clients – with an AI system that automatically generates content from real coaching recordings that sounds like them. The goal: a clear brand identity that combines technology, intuition, and effectiveness.
Alkaia Systems helps coaches consistently attract soul clients – with an AI system that automatically generates content from real coaching recordings that sounds like them. The goal: a clear brand identity that combines technology, intuition, and effectiveness.
Alkaia Systems helps coaches consistently attract soul clients – with an AI system that automatically generates content from real coaching recordings that sounds like them. The goal: a clear brand identity that combines technology, intuition, and effectiveness.
/01
/01
/01
Challenge
Challenge
Challenge
Alkaia unites two seemingly opposing forces: profound coaching work and highly developed AI technology. The challenge was to create a brand world that builds trust, exudes professionalism, and simultaneously resonates with the "Soulful Spirit" of the target audience – without slipping into the esoteric or purely technical.
Alkaia unites two seemingly opposing forces: profound coaching work and highly developed AI technology. The challenge was to create a brand world that builds trust, exudes professionalism, and simultaneously resonates with the "Soulful Spirit" of the target audience – without slipping into the esoteric or purely technical.
Alkaia unites two seemingly opposing forces: profound coaching work and highly developed AI technology. The challenge was to create a brand world that builds trust, exudes professionalism, and simultaneously resonates with the "Soulful Spirit" of the target audience – without slipping into the esoteric or purely technical.
/02
/02
/02
Approach
Approach
Approach
We developed a modern, intuitive brand identity that combines clarity and depth. The look is clean, digital, and simultaneously energetically charged – with strong color contrasts, organic elements, and clear typography.
The design system conveys both technical precision and emotional closeness. Additionally, a tone was created that speaks exactly to the target audience: coaches who want to grow – with system and soul.
We developed a modern, intuitive brand identity that combines clarity and depth. The look is clean, digital, and simultaneously energetically charged – with strong color contrasts, organic elements, and clear typography.
The design system conveys both technical precision and emotional closeness. Additionally, a tone was created that speaks exactly to the target audience: coaches who want to grow – with system and soul.
We developed a modern, intuitive brand identity that combines clarity and depth. The look is clean, digital, and simultaneously energetically charged – with strong color contrasts, organic elements, and clear typography.
The design system conveys both technical precision and emotional closeness. Additionally, a tone was created that speaks exactly to the target audience: coaches who want to grow – with system and soul.
/03
/03
/03
Results
Results
Results
A strong brand presence that positions Alkaia Systems as a leader in AI coaching. The new visual identity creates clarity and trust – in the digital space as well as in 1:1 conversations. Through templates for social media, pitch decks, and landing pages, the brand has been made consistently experienceable and ready for scaling, partnerships, and visibility.
A strong brand presence that positions Alkaia Systems as a leader in AI coaching. The new visual identity creates clarity and trust – in the digital space as well as in 1:1 conversations. Through templates for social media, pitch decks, and landing pages, the brand has been made consistently experienceable and ready for scaling, partnerships, and visibility.
A strong brand presence that positions Alkaia Systems as a leader in AI coaching. The new visual identity creates clarity and trust – in the digital space as well as in 1:1 conversations. Through templates for social media, pitch decks, and landing pages, the brand has been made consistently experienceable and ready for scaling, partnerships, and visibility.
/04
/04
/04
Alkaia shows how AI can be human, powerful, and transformative. We support the team in the Partner Package over the long term – strategically, creatively, and with a deep understanding of the connection between tech and intuition.
Alkaia shows how AI can be human, powerful, and transformative. We support the team in the Partner Package over the long term – strategically, creatively, and with a deep understanding of the connection between tech and intuition.
Alkaia shows how AI can be human, powerful, and transformative. We support the team in the Partner Package over the long term – strategically, creatively, and with a deep understanding of the connection between tech and intuition.
Creative Direction
Tania Hernández
Visual Design
Melissa Klein & Tania Hernández
Creative Direction
Tania Hernández
Visual Design
Melissa Klein & Tania Hernández
Creative Direction
Tania Hernández
Visual Design
Melissa Klein & Tania Hernández
Branding | Visual Identity
Fuel & Run
Sport & Nutrition
Fuel&Run stands for smart sports nutrition that keeps body and mind in motion. The goal was to develop a brand identity that conveys energy, performance, and healthy eating succinctly.
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