Fuel & Run
Fuel & Run
Fuel & Run
Year
2024
Year
2024
Year
2024
Type
Branding | Visual Identity
Type
Branding | Visual Identity
Type
Branding | Visual Identity
Timeframe
6 weeks
Timeframe
6 weeks
Timeframe
6 weeks
Overview
Overview
Overview
Fuel&Run stands for smart sports nutrition that gets body and mind in motion. The goal was to develop a brand identity that captures energy, performance, and healthy nutrition.
Fuel&Run stands for smart sports nutrition that gets body and mind in motion. The goal was to develop a brand identity that captures energy, performance, and healthy nutrition.
Fuel&Run stands for smart sports nutrition that gets body and mind in motion. The goal was to develop a brand identity that captures energy, performance, and healthy nutrition.
/01
/01
/01
Challenge
Challenge
Challenge
The brand enters a competitive market with many players and trends. The challenge: a presence that clearly differentiates itself. Professional, powerful, and yet accessible. Fuel&Run should appeal to both sportily ambitious individuals and health-conscious everyday athletes.
The brand enters a competitive market with many players and trends. The challenge: a presence that clearly differentiates itself. Professional, powerful, and yet accessible. Fuel&Run should appeal to both sportily ambitious individuals and health-conscious everyday athletes.
The brand enters a competitive market with many players and trends. The challenge: a presence that clearly differentiates itself. Professional, powerful, and yet accessible. Fuel&Run should appeal to both sportily ambitious individuals and health-conscious everyday athletes.
/02
/02
/02
Approach
Approach
Approach
We developed a branding that exudes pace, focus, and vitality – without being too loud. The design combines strong contrasts, a fresh color spectrum, and typographic clarity with a visual language that suggests movement. The logo is versatile and creates recognition on social media and in training environments.
We developed a branding that exudes pace, focus, and vitality – without being too loud. The design combines strong contrasts, a fresh color spectrum, and typographic clarity with a visual language that suggests movement. The logo is versatile and creates recognition on social media and in training environments.
We developed a branding that exudes pace, focus, and vitality – without being too loud. The design combines strong contrasts, a fresh color spectrum, and typographic clarity with a visual language that suggests movement. The logo is versatile and creates recognition on social media and in training environments.
/03
/03
/03
Results
Results
Results
Fuel&Run is now appearing as an independent, credible brand – dynamic, fresh, and trustworthy. The new visual identity conveys the brand's performance promise across all channels and creates the foundation for future products, partnerships, and visibility in the performance market.
Fuel&Run is now appearing as an independent, credible brand – dynamic, fresh, and trustworthy. The new visual identity conveys the brand's performance promise across all channels and creates the foundation for future products, partnerships, and visibility in the performance market.
Fuel&Run is now appearing as an independent, credible brand – dynamic, fresh, and trustworthy. The new visual identity conveys the brand's performance promise across all channels and creates the foundation for future products, partnerships, and visibility in the performance market.
/04
/04
/04
Fuel&Run stands for energy, clarity, and development, not only in sports but also in brand management. We accompany the company as creative partners in further brand building and future product launches.
Fuel&Run stands for energy, clarity, and development, not only in sports but also in brand management. We accompany the company as creative partners in further brand building and future product launches.
Fuel&Run stands for energy, clarity, and development, not only in sports but also in brand management. We accompany the company as creative partners in further brand building and future product launches.
Creative Direction
Tania Hernández
Visual Design
Tania Hernández
Creative Direction
Tania Hernández
Visual Design
Tania Hernández
Creative Direction
Tania Hernández
Visual Design
Tania Hernández
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