We Are
We Are
We Are
PEAK MIND
DESIGNS
PEAK MIND
DESIGNS
PEAK MIND
DESIGNS
Every project is different, but our process remains clear and focused.
Every project is different, but our process remains clear and focused.
Every project is different, but our process remains clear and focused.
We are PEAK MIND DESIGNS – a studio for brand development and design, founded on clarity, creativity, and thoughtful craftsmanship.
From strategy to storytelling, we help companies find their voice, shape their identity, and create genuine connections.
We work closely with our clients – as sparring partners, not just as designers – and develop brands that endure and experiences that make an impact.
We are PEAK MIND DESIGNS – a studio for brand development and design, founded on clarity, creativity, and thoughtful craftsmanship.
From strategy to storytelling, we help companies find their voice, shape their identity, and create genuine connections.
We work closely with our clients – as sparring partners, not just as designers – and develop brands that endure and experiences that make an impact.
We are PEAK MIND DESIGNS – a studio for brand development and design, founded on clarity, creativity, and thoughtful craftsmanship.
From strategy to storytelling, we help companies find their voice, shape their identity, and create genuine connections.
We work closely with our clients – as sparring partners, not just as designers – and develop brands that endure and experiences that make an impact.
Tania Hernández
Founder, Brand designer & Client Lead
Tania Hernández
Founder, Brand designer & Client Lead
Tania Hernández
Founder, Brand designer & Client Lead
Tania develops brands with foresight. She connects strategy, design, and feeling into clear brand identities that not only look good but also make sense.
With many years of experience in branding, she supports companies comprehensively – from positioning and visual identity to implementation across all touchpoints. Her focus is on clarity, substance, and long-term impact rather than quick solutions.
Tania works closely with the people behind the brand. She listens, asks the right questions, and translates values and visions into strong visual systems.
Tania develops brands with foresight. She combines strategy, design, and emotion into clear brand identities that not only look good but also make sense.
With many years of experience in branding, she supports companies holistically – from positioning and visual identity to implementation across all touchpoints. Her focus is on clarity, substance, and long-term impact rather than quick solutions.
Tania works closely with the people behind the brand. She listens, asks the right questions, and translates values and visions into strong visual systems.
Tania develops brands with foresight. She combines strategy, design, and emotion into clear brand identities that not only look good but also make sense.
With many years of experience in branding, she supports companies holistically – from positioning and visual identity to implementation across all touchpoints. Her focus is on clarity, substance, and long-term impact rather than quick solutions.
Tania works closely with the people behind the brand. She listens, asks the right questions, and translates values and visions into strong visual systems.
Fun fact: Tania thinks in pictures – even when it’s actually about strategy.
Fun fact: Tania thinks in images – even when it's actually about strategy.
Fun fact: Tania thinks in images – even when it's actually about strategy.
Melissa Klein
Brand Design & Motion Design
Melissa Klein
Brand Design & Motion Design
Melissa Klein
Brand Design & Motion Design
As a Brand Designer, Melissa develops visual identities for brands at PEAK MIND DESIGNS and works on projects related to Brand Identity, Packaging, and Motion Design.
Her focus is on positioning brands visually clear, consistent, and with high recognizability. Good design for her arises from a clear strategy and a strong identity. Both provide a solid foundation for impactful design.
As a Brand Designer, Melissa develops visual identities for brands at PEAK MIND DESIGNS and designs projects around brand identity, packaging, and motion design.
Her focus is on positioning brands visually clearly, consistently, and with high recognizability. For her, good design emerges from a clear strategy and a strong identity. Both form a solid basis for impactful design.
As a Brand Designer, Melissa develops visual identities for brands at PEAK MIND DESIGNS and designs projects around brand identity, packaging, and motion design.
Her focus is on positioning brands visually clearly, consistently, and with high recognizability. For her, good design emerges from a clear strategy and a strong identity. Both form a solid basis for impactful design.
Fun fact: Spent time in London and Barcelona, gaining valuable international experience. Perspectives that shape: Strong brands are created through good design and clear communication.
Fun fact: Has spent time in London and Barcelona, gaining valuable international experience. Perspectives that shape: Strong brands are created through good design and clear communication.
Fun fact: Has spent time in London and Barcelona, gaining valuable international experience. Perspectives that shape: Strong brands are created through good design and clear communication.
Sascha Ceccarelli
Copywriting & Content Systems
Sascha Ceccarelli
Copywriting & Content Systems
Sascha Ceccarelli
Copywriting & Content Systems
Sascha brings order to language. She helps brands and teams communicate more clearly, consistently, and effectively – with or without AI.
With over 20 years of experience in copywriting and conceptual work, she translates brand strategy into texts that work. Her focus is on clean text processes, clear standards, and a conscious use of AI that strengthens quality rather than replaces creativity.
At PMD, Sascha works on everything language-related: tone, structure, and substance.
Sascha brings order to language. She helps brands and teams communicate more clearly, consistently, and effectively – with or without AI.
With over 20 years of experience in copywriting and conceptual work, she translates brand strategy into texts that work. Her focus is on clean text processes, clear standards, and a conscious use of AI that strengthens quality instead of replacing creativity.
At PMD, Sascha works on everything that language needs: tone, structure, and substance.
Sascha brings order to language. She helps brands and teams communicate more clearly, consistently, and effectively – with or without AI.
With over 20 years of experience in copywriting and conceptual work, she translates brand strategy into texts that work. Her focus is on clean text processes, clear standards, and a conscious use of AI that strengthens quality instead of replacing creativity.
At PMD, Sascha works on everything that language needs: tone, structure, and substance.
Fun fact: Tania and Sascha have known each other since agency times – long before AI was even a topic.
Fun fact: Tania and Sascha have known each other since agency times – long before AI was even a topic.
Fun fact: Tania and Sascha have known each other since agency times – long before AI was even a topic.
Carla Endres
Graphic & product design
Carla Endres
Graphic & product design
Carla Endres
Graphic & product design
Carla ist zur Unterstützung als Freelancerin bei PEAK MIND DESIGNS. Sie studiert Kommunikationsdesign in Würzburg und hat vorher bereits eine Ausbildung in einer Designagentur in Würzburg gemacht. Sie liebt alles rund um Design – sei es Grafikdesign, Produktdesign oder Einrichtung.
Carla ist zur Unterstützung als Freelancerin bei PEAK MIND DESIGNS. Sie studiert Kommunikationsdesign in Würzburg und hat vorher bereits eine Ausbildung in einer Designagentur in Würzburg gemacht. Sie liebt alles rund um Design – sei es Grafikdesign, Produktdesign oder Einrichtung.
Carla ist zur Unterstützung als Freelancerin bei PEAK MIND DESIGNS. Sie studiert Kommunikationsdesign in Würzburg und hat vorher bereits eine Ausbildung in einer Designagentur in Würzburg gemacht. Sie liebt alles rund um Design – sei es Grafikdesign, Produktdesign oder Einrichtung.
Fun fact: She has almost 200 Spotify playlists and loves to give them a unique character through self-designed covers.
Fun fact: She has nearly 200 Spotify playlists and loves to give them a unique character through custom-designed covers.
Fun fact: She has nearly 200 Spotify playlists and loves to give them a unique character through custom-designed covers.
our
customers:
our
customers:
our
customers:
Here are some of the brands we had the privilege of working with.
Here are some of the brands we had the privilege of working with.
Here are some of the brands we had the privilege of working with.
Discover
Discover
Discover
(1)
(1)
(1)
Before we design, we listen. In a first joint deep dive, we get
a comprehensive picture:
- Who are you?
- What does your brand stand for?
- Who are your clients?
- And what do you really want to achieve?
With the right questions, we lay the foundation for everything
that follows.
Before we design, we listen. In a first joint deep dive, we get
a comprehensive picture:
- Who are you?
- What does your brand stand for?
- Who are your clients?
- And what do you really want to achieve?
With the right questions, we lay the foundation for everything
that follows.
Before we design, we listen. In a first joint deep dive, we get
a comprehensive picture:
- Who are you?
- What does your brand stand for?
- Who are your clients?
- And what do you really want to achieve?
With the right questions, we lay the foundation for everything
that follows.
Strategy
Strategy
Strategy
(2)
(2)
(2)
Clarity comes before design.
Based on insights, we develop the strategic direction. From positioning to brand architecture to messaging or brand tone.
We connect vision with structure and turn ideas into a solid foundation.
Clarity comes before design.
Based on insights, we develop the strategic direction. From positioning to brand architecture to messaging or brand tone.
We connect vision with structure and turn ideas into a solid foundation.
Clarity comes before design.
Based on insights, we develop the strategic direction. From positioning to brand architecture to messaging or brand tone.
We connect vision with structure and turn ideas into a solid foundation.
Design
Design
Design
(3)
(3)
(3)
Strategy becomes visible.
Now the visual appearance of your brand is taking shape, authentic, thoughtful, unmistakable. Whether logo, color scheme, typography, or application:
Design is not styling for us, but an expression of your attitude.
Strategy becomes visible.
Now the visual appearance of your brand is taking shape, authentic, thoughtful, unmistakable. Whether logo, color scheme, typography, or application:
Design is not styling for us, but an expression of your attitude.
Strategy becomes visible.
Now the visual appearance of your brand is taking shape, authentic, thoughtful, unmistakable. Whether logo, color scheme, typography, or application:
Design is not styling for us, but an expression of your attitude.
Launch
& Beyond
Launch
& Beyond
Launch
& Beyond
(4)
(4)
(4)
As soon as everything is ready, we will bring your brand into the world. Clear, consistent, and effective.
And because brands are not static, but grow, we will continue to support you afterwards.
In an ongoing collaboration (retainer), we remain by your side. For everything that is to come.
As soon as everything is ready, we will bring your brand into the world. Clear, consistent, and effective.
And because brands are not static, but grow, we will continue to support you afterwards.
In an ongoing collaboration (retainer), we remain by your side. For everything that is to come.
As soon as everything is ready, we will bring your brand into the world. Clear, consistent, and effective.
And because brands are not static, but grow, we will continue to support you afterwards.
In an ongoing collaboration (retainer), we remain by your side. For everything that is to come.
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