ALPEN WERK
ALPEN WERK
ALPEN WERK
Year
2025
Year
2025
Year
2025
Type
Redesign
Type
Redesign
Type
Redesign
Timeframe
July 2025 - to present
Timeframe
July 2025 - to present
Timeframe
July 2025 - to present
Overview
Overview
Overview
The brand connects craftsmanship, functionality, and a passion for the mountains. Our task was to revise the existing visual language and create a design that conveys value, authenticity, and trust – from printed materials to digital applications.
The brand connects craftsmanship, functionality, and a passion for the mountains. Our task was to revise the existing visual language and create a design that conveys value, authenticity, and trust – from printed materials to digital applications.
The brand connects craftsmanship, functionality, and a passion for the mountains. Our task was to revise the existing visual language and create a design that conveys value, authenticity, and trust – from printed materials to digital applications.
/01
/01
/01
Challenge
Challenge
Challenge
The previous design was rich in color and action-oriented, but it didn't appear as high quality as the products themselves. The challenge was to refine the look without losing the groundedness and accessibility of the brand.
The previous design was rich in color and action-oriented, but it didn't appear as high quality as the products themselves. The challenge was to refine the look without losing the groundedness and accessibility of the brand.
The previous design was rich in color and action-oriented, but it didn't appear as high quality as the products themselves. The challenge was to refine the look without losing the groundedness and accessibility of the brand.
/02
/02
/02
Approach
Approach
Approach
We developed a reduced, clear design system with a harmonious color palette, calm typography, and authentic imagery. As a result, a consistent appearance was created that presents the brand professionally and with strong character – focusing on quality, craftsmanship, and a connection to nature.
We developed a reduced, clear design system with a harmonious color palette, calm typography, and authentic imagery. As a result, a consistent appearance was created that presents the brand professionally and with strong character – focusing on quality, craftsmanship, and a connection to nature.
We developed a reduced, clear design system with a harmonious color palette, calm typography, and authentic imagery. As a result, a consistent appearance was created that presents the brand professionally and with strong character – focusing on quality, craftsmanship, and a connection to nature.
/03
/03
/03
Results
Results
Results
The new design strengthens trust in the brand, creates recognition, and makes product quality visually tangible.
ALPEN WERK can now position itself more confidently in the premium segment, set higher prices, and specifically address the appropriate target group.
The feedback on the new appearance has been overwhelmingly positive – it feels "right" and finally reflects the brand as it is.
The new design strengthens trust in the brand, creates recognition, and makes product quality visually tangible.
ALPEN WERK can now position itself more confidently in the premium segment, set higher prices, and specifically address the appropriate target group.
The feedback on the new appearance has been overwhelmingly positive – it feels "right" and finally reflects the brand as it is.
The new design strengthens trust in the brand, creates recognition, and makes product quality visually tangible.
ALPEN WERK can now position itself more confidently in the premium segment, set higher prices, and specifically address the appropriate target group.
The feedback on the new appearance has been overwhelmingly positive – it feels "right" and finally reflects the brand as it is.
/04
/04
/04
Good design is not a luxury, but an expression of attitude.
At ALPEN WERK, it shows how much power lies in the fact that appearance and brand value finally speak the same language.
*Not all touchpoints – such as the website – are currently implemented in the new design yet. This will follow in the next steps.
Good design is not a luxury, but an expression of attitude.
At ALPEN WERK, it shows how much power lies in the fact that appearance and brand value finally speak the same language.
*Not all touchpoints – such as the website – are currently implemented in the new design yet. This will follow in the next steps.
Good design is not a luxury, but an expression of attitude.
At ALPEN WERK, it shows how much power lies in the fact that appearance and brand value finally speak the same language.
*Not all touchpoints – such as the website – are currently implemented in the new design yet. This will follow in the next steps.
Brand Designer
Tania Hernández
Brand Designer
Tania Hernández
Brand Designer
Tania Hernández
Branding | Editorial Design | Social Media
SALTY Trailrunning
Trailrunning
An authentic, inspiring brand presence that strengthens the community and motivates exploration. A seamless connection between print and digital, making Salty Trailrunning stand out as a vibrant voice in trail running.
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