GGUT Großglockner Ultra Trail
GGUT Großglockner Ultra Trail
GGUT Großglockner Ultra Trail
Year
2025
Year
2025
Year
2025
Type
Redesign
Type
Redesign
Type
Redesign
Timeframe
4 weeks - until today
Timeframe
4 weeks - until today
Timeframe
4 weeks - until today
Overview
Overview
Overview
As part of a comprehensive redesign, the visual identity of the Großglockner Ultratrail has been rethought. The focus was on a clear brand structure, better recognizability, and a strong visual link for all touchpoints – from the course to communication to partnerships.
As part of a comprehensive redesign, the visual identity of the Großglockner Ultratrail has been rethought. The focus was on a clear brand structure, better recognizability, and a strong visual link for all touchpoints – from the course to communication to partnerships.
As part of a comprehensive redesign, the visual identity of the Großglockner Ultratrail has been rethought. The focus was on a clear brand structure, better recognizability, and a strong visual link for all touchpoints – from the course to communication to partnerships.
/01
/01
/01
Challenge
Challenge
Challenge
To further develop an existing, established event without losing its credibility.
The branding needed to convey both the toughness and seriousness of the race as well as the emotional power of the alpine environment – while also being flexible enough to work with strong partners like The North Face.
To further develop an existing, established event without losing its credibility.
The branding needed to convey both the toughness and seriousness of the race as well as the emotional power of the alpine environment – while also being flexible enough to work with strong partners like The North Face.
To further develop an existing, established event without losing its credibility.
The branding needed to convey both the toughness and seriousness of the race as well as the emotional power of the alpine environment – while also being flexible enough to work with strong partners like The North Face.
/02
/02
/02
Approach
Approach
Approach
• Analysis of the existing brand perception and event DNA
• Realignment of the visual system with clear typography and color scheme
• Development of a flexible design that can be applied to all distances and applications
• Close coordination with the team from Zell am See-Kaprun and the event responsible
• Consideration of accessibility, readability, and scalability
• Analysis of the existing brand perception and event DNA
• Realignment of the visual system with clear typography and color scheme
• Development of a flexible design that can be applied to all distances and applications
• Close coordination with the team from Zell am See-Kaprun and the event responsible
• Consideration of accessibility, readability, and scalability
• Analysis of the existing brand perception and event DNA
• Realignment of the visual system with clear typography and color scheme
• Development of a flexible design that can be applied to all distances and applications
• Close coordination with the team from Zell am See-Kaprun and the event responsible
• Consideration of accessibility, readability, and scalability
/03
/03
/03
Results
Results
Results
• Significantly greater recognition of the event
• Uniform appearance across all channels
• Higher visual clarity for participants, spectators, and partners
• Successful integration into communication with international brand partners
• A branding that reflects the sporting quality of the race
• Significantly greater recognition of the event
• Uniform appearance across all channels
• Higher visual clarity for participants, spectators, and partners
• Successful integration into communication with international brand partners
• A branding that reflects the sporting quality of the race
• Significantly greater recognition of the event
• Uniform appearance across all channels
• Higher visual clarity for participants, spectators, and partners
• Successful integration into communication with international brand partners
• A branding that reflects the sporting quality of the race
/04
/04
/04
The new appearance of the Großglockner Ultratrails is powerful, reduced, and future-proof.
It respects the history of the race while simultaneously opening up space for further development – year after year, route after route.
The new appearance of the Großglockner Ultratrails is powerful, reduced, and future-proof.
It respects the history of the race while simultaneously opening up space for further development – year after year, route after route.
The new appearance of the Großglockner Ultratrails is powerful, reduced, and future-proof.
It respects the history of the race while simultaneously opening up space for further development – year after year, route after route.
Creative Direction
Tania Hernández
Graphic Design
Melissa Klein
Creative Direction
Tania Hernández
Graphic Design
Melissa Klein
Creative Direction
Tania Hernández
Graphic Design
Melissa Klein
Redesign
ALPEN WERK
From DIY Look to High-Quality Brand Presence
ALPEN WERK stands for high-quality, personalized outdoor products crafted with attention to detail. The goal was to professionalize the appearance and provide the brand with the visual expression that matches its quality.
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